Niche vs. Mass Markets

 A niche market is a small target audience with a unique interest. A mass market is a large audience and a product can be sold to many different types of people.


An example of a niche market is Shindig! Magazine.

A bi-monthly music magazine containing vintage psychedelia, garage, folk rock, sunshine pop, freak rock, power pop, acid folk, progressive rock and myriad other strains of underexposed, near-forgotten pop music. (£5.50 per issue) 
Shindig! Magazine is now promoting themselves in social networking sites, for example MySpace, Facebook and Twitter, this could help appeal to a wider audience. This magazine costs around £4.50 and around £11 for annual copies. This magazine appeals to people who don't take an interest in more modern music and some members of niche audiences are willing to pay alot of money for something that can be linked to their interest.




On the other hand is mass markets. They appeal to a very large target audience and alot of people can take interest in this topic. For example, Kerrang! Magazine is a very popular, weekly rock magazine (although it contains other genres). Kerrang! has a much larger target audience of over 350,000 readers every week. So this would indicate that the magazine has a mass market that appeals to a wide age range.